REACT Shoppers readily respond to influences around them. Appeal to all their senses, get them interacting with your brand and your products, create moments they remember and share, and you will turn browsers into customers. MORE >>
ENGAGE Consumers demand an experience and want to relate to brands and products they encounter. Intrigue them, involve them, excite them, and appeal to their senses. Get noticed and start a personal relationship. MORE >>
CONNECT People want to know you and understand the company behind the products they purchase. They want to feel that your message speaks for them, their community, and lifestyle, before they buy. MORE >>
CONTROL Toss your customers into the driver's seat. Let them command the brand experience and fun they have with your products. They'll respond to your trust by purchasing, sharing, and building your reputation. MORE >>
LISTEN Open conversation is ubiquitous. Consumers are sharing meaningful insight, opinion, and influence. Hear them, acknowledge their concerns, adapt, adjust, and enhance the dialog. They will respond exponentially. MORE >>


SPIA is a 2012 UX Award Winner!